Director of Marketing & Growth – Remote

Lead Growth. Drive Performance. Shape the Future of Dental Marketing.

Unified Talent Group is exclusive in a search for an innovative, results-driven Director of Marketing & Growth to lead the development and execution of marketing strategies across the organization and its dental practice partners.

This is a high-impact, hands-on leadership opportunity for a marketing professional who knows that great marketing is about more than generating leads—it’s about creating profitable, measurable growth. The Director will connect marketing investment to patient acquisition, completed visits, collections, and gross margin, using data and technology to identify opportunities, optimize performance, and accelerate results.

As a key partner to senior executives, partner dentists, practice leaders, and regional operations teams, you will help shape marketing strategy while also identifying and addressing the operational factors that can prevent marketing from reaching its full potential.

The ideal candidate is equal parts strategist, analyst, innovator, and operator—someone who thrives on turning data into action, embraces AI and emerging technology, and is energized by the opportunity to build smarter, more effective marketing programs in a rapidly evolving healthcare environment.

What You’ll Do

• Lead Growth Strategy: Develop and execute corporate and practice-level marketing strategies, advertising campaigns, and growth plans in partnership with senior executives, partner dentists, and operations leaders.
• Connect Marketing to Profitability: Demonstrate the financial impact of marketing by connecting campaign investment to patient acquisition, completed visits, collections, associated costs, and gross margin. Partner with Finance and Operations to validate results and prioritize the highest-value growth opportunities.
• Own Marketing Performance: Build and lead performance reporting across acquisition costs, lead conversion, scheduled and completed appointments, collections, ROI, and gross margin. Turn complex data into clear insights and specific actions for practices and leadership.
• Champion AI & Innovation: Stay ahead of developments in AI, marketing technology, consumer behavior, competitive activity, and emerging marketing strategies. Evaluate, test, and implement new tools and approaches that improve performance, efficiency, and competitive positioning.
• Put AI to Work: Leverage AI and automation to enhance marketing analysis, campaign optimization, content creation, reporting, and execution. Establish appropriate quality controls and measure the business value of new technologies.
• Drive Digital Performance: Optimize practice websites, SEO, paid search, Google Business Profiles, social media, and other digital channels to attract, engage, and convert new patient opportunities.
• Identify New Opportunities: Analyze market research, practice performance, patient trends, and competitive intelligence to identify target audiences, untapped opportunities, and strategies that can accelerate growth.
• Partner With Practices: Build strong relationships with practice and regional leadership. Coach teams on marketing effectiveness while identifying operational barriers—including call handling, scheduling, capacity, and patient follow-up—that may impact conversion and growth.
• Lead External Partners: Manage marketing vendors and service providers, establish clear expectations, and hold partners accountable for quality, deliverables, spending, and measurable results.
• Influence & Communicate: Develop compelling communications and promotional campaigns, present recommendations and performance insights to executive leadership, and provide marketing training and support to corporate and practice teams.
• Represent the Organization: Coordinate marketing support for trade shows, industry events, corporate events, and other initiatives that strengthen the organization and its practice partnerships.

What You Bring

Strategic & Analytical Leadership

• Strong analytical and problem-solving skills, with the ability to transform complex data into clear recommendations and measurable business
• A demonstrated understanding of gross margin, marketing ROI, acquisition economics, and the connection between marketing activity and financial performance.
• A track record of developing creative, financially sound growth strategies and turning them into measurable results.
• The ability to anticipate market changes, evaluate competitive dynamics, and respond quickly to evolving consumer and technology

Technology & Innovation

• Strong technology skills and practical expertise using AI in marketing, including the ability to evaluate, implement, optimize, and measure the impact of AI-powered tools.
• A forward-thinking approach to marketing technology, automation, analytics, and emerging digital channels.
• Hands-on expertise with websites, SEO, Google Ads, analytics, reporting platforms, and other tools used to generate and measure new

Education & Experience

• Bachelor’s degree in Marketing, Advertising, Communications, or a related
• 10+ years of marketing experience, with progressive responsibility and leadership
• Demonstrated success generating profitable, measurable growth, including the ability to substantiate results through data and financial
• Hands-on experience using AI tools and marketing technology to improve efficiency, campaign performance, and business decision-making.
• Demonstrated expertise with Google SEO and Google Ads.
• Experience in dental, healthcare, or a healthcare management services organization is

Work Environment & Travel

• Full-time remote position when not
• Travel of up to 35%, as needed, to support practices, leadership meetings, industry events, and organizational initiatives.